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0 - 18 months

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608 items
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Baby Elegance Hooded Towel 2 Pack Under the Sea

24.99
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Baby Elegance 2pk Travel Cot Sheets Safari

12.99
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Baby Elegance Stratus Cot Mattress - 60 x 120 x 10cm

74.99
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Baby Elegance 2pk Travel Cot Sheets Under the Sea

12.99
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Baby Elegance Breath Dry Fibre Cot Bed Mattress 70cm x140cm

69.99
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Baby Elegance Breath Dry Fibre Cot Mattress 60cm x 120cm

64.99
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Baby Born Little Baby Girl

39.99
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Lamaze Peek n Puff Puffaboo Elephant

14.99
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Lamaze Fidget Fun Caterpillar

14.99
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Lamaze My Friend Olivia

24.99 17.99
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Tomy Toomies Quack Along Ducks

19.99
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Tomy Toomies Dolphin Water Whistlers

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Fisher-Price Vehicles - Chime And Ride Fire Truck

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Fisher Price Wake Up & Learn Coffee Mug

13.99
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Fisher Price Planet Pals Roly-Poly Panda Play Mat

29.99 24.99

Frequently asked questions

The First Glimpse: 0-6 Months (The "Lying Down & Looking" Phase). My baby just stares. Do they even need toys yet?

Absolutely! Staring, looking, and tracking are their first forms of play and learning! Toys stimulate their developing senses.

What toys are best for a brand-new baby (0-3 months)?

Think high-contrast. Black and white cards or soft books, gentle rattles (that you shake for them), unbreakable baby mirrors, and colourful mobiles (placed safely above their crib or changing table) are perfect for visual stimulation.

My baby can grab things now (around 3-6 months)! What's next?

Soft, lightweight rattles they can easily hold and shake, crinkly fabric books, soft sensory balls with different textures, and safe teethers (they’ll be putting everything in their mouth soon!).

Should I worry about noisy toys?

Gentle, soft sounds are wonderful. Overly loud or electronic toys can be overwhelming for little ears. Focus on simple rattles or crinkles.

My baby is sitting up! What toys are good for independent play?

Stacking cups or rings, soft building blocks, basic activity cubes with buttons to press and levers to pull (cause-and-effect toys are a hit!), and soft animals or dolls for early pretend play.

My baby puts EVERYTHING in their mouth. What's safe?

Everything should be larger than a golf ball to prevent choking. Silicone or natural wood teethers, soft cloth books, and durable plastic toys that are easy to wipe clean are great. Always check for small, detachable parts.

What toys help them get ready to crawl or move around?

Rollable balls they can chase, “O-ball” type toys that are easy to grasp, and push-along toys (for when they start to pull themselves up).

Are musical toys okay now?

Yes! Simple shakers, baby drums, or light-up musical toys that encourage pressing buttons can be very engaging. Look for volume controls!

: My toddler is starting to walk! What toys encourage that?

Push walkers (stable ones, not just front-weighted), pull-along toys, and small, low ride-on toys where they use their feet to propel themselves are fantastic for developing gross motor skills.

They're starting to understand so much! What toys help with learning words and shapes?

Chunky shape sorters, simple puzzles with large knobs, board books with bright pictures, and toy animals or people they can name.

What about starting to be creative?

Large, non-toxic crayons, playdough (always supervised!), and big, easy-to-stack building blocks are perfect for encouraging imagination and fine motor skills.

From their first curious gaze to their wobbly first steps, toys aren’t just for fun – they’re tools for incredible growth! But with so many options, what’s best for your little one?.

A Few Golden Rules for All Ages (0-18 Months):

  • Safety First: Always check for small parts, sharp edges, and non-toxic materials. Supervise playtime.
  • Simple is Often Best: Less clutter means more focus. “Open-ended” toys (like blocks) allow for endless possibilities.
  • Engage: Your interaction is the best toy! Talk, sing, point, and play with them.
  • Rotate: Put some toys away and bring them out every few weeks. It keeps interest high!
  • Cleanliness: Regularly wipe down or wash toys, especially those that go in the mouth.

Watching your baby discover the world through play is one of life’s greatest joys. Don’t overthink it – just enjoy the giggles and growth!