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Baby Alive

Baby Alive strives to act as a first hug to help to create a lifetime of love through an inclusive consumer lens across all touchpoints with our products and authentic storytelling.

She invites kids to celebrate “love at first hug,” while inspiring the joy of kindness through all the ways they can love and care for their dolls. Baby Alive is the interactive doll that really grows up! Over time she grows 10cm with your love and care. Will she grow up to be Happy Hope or Merry Meadow? Feed her, watch her hair grow and help her discover her first words and steps.

New to the Baby Alive Family: Glo Pixies! Glo Pixies are full of magical fun! The more you care for them, the more they’ll glow! Check out our range of BabyAlive Dolls below.

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